Transaction Business

DESCRIPTION: Present a brief description of your company and the products/services you offer

  • What investors look for:
    • 2-3 lines on what your solution is and how your clients benefit from it
    • This may include your company’s purpose, mission & vision

  • Example text:
    • "[Company Name] provides an embedded solution for the Financial Services industry through our proprietary payment network so that our clients can control and monitor their transactions more easily"

PROBLEM: Present the problem/s you’re trying to solve and the impact on your target customer/s

  • What investors look for:
    • 2-3 lines outlining the exact customer problem/s or challenge/s that you are solving
    • More information on how costly the problem/s are to your clients (whether it's time, capital, resources, etc...)

  • Example text:
    • "On average, our clients spend £1m per year to try and solve their payment processing through expensive payment networks. Mastercard and Visa have inherently contributed to the majority of this cost"

SOLUTION: Present how your product/service directly addresses the client's problem/s presented

  • What investors look for:
    • Screenshots demonstrating how your products/services address the problems presented
    • Clear explanation of features and how they benefit your clients (qualitative and/or quantitative)
    • Clear ROI (return on investment) for clients
    • Explanation of your transaction fee/s

  • Example text:
    • "Our payment network allows our clients to spend far less on payment processing at faster processing speeds, hence we are able to provide better services to their end-users. Our solution has managed to cut £1m in costs - on average - for our clients within 12 months"
    • "We charge a transaction fee of 2% and a £100k once-off setup fee"

HOW-IT-WORKS: Present your technology stack and/or operational process flow and how the solution will be used by your end-customers

  • What investors look for:
    • Diagram of how your product/service works
    • Tech stack used
    • Business model/s and revenue stream/s

  • Example text:
    • "[Solution/Product Name] is an API that can be plugged directly into a client's checkout page, allowing the client to directly debit the end-user's checking account, as opposed to a credit card"
    • "[Company Name]'s revenue streams include transaction fees, setup/installation fees, and interest earned on client money held"

MARKET: Present your company’s target sector/s, market potential, customer/s or use cases, and competitive landscape

  • What investors look for:
    • The total addressable market, serviceable addressable market, and serviceable obtainable market for your specific solution/service
    • An alternative would be to show how costly the problem is that you are trying to solve within the market and/or how many of your target customers are affected annually/within a specific year
    • Specific target customer segments (individuals, SMEs, large corporates, etc...), sectors, and/or geographies
    • Analysis of direct or indirect competitors and how their product offering / positioning compares
  • Example text:
    • "Within the financial services industry, our solution is able to address the $20bn payment processing segment contributed to by problem X"
    • "Currently, the financial services industry spends $30bn a year to pay for expensive payment networks such as Visa or Mastercard"

TRACTION: Present your company’s milestones to date

  • What investors look for:
    • Total number of transactions
    • Number of transactions per client
    • Average revenue per transaction
    • Customer pipeline, including potential contract values
    • Partners and investors
    • Patents, licenses, certifications, awards, and media coverage
    • Any specific milestones or strategic performance objectives the company has achieved or is trying to achieve in the near future
  • Example text:
    • "JPMorgan processes roughly £40m worth of transactions via our platform every year"
    • "Our client lists includes Company X, Y, and Z, with Company 1 & 2 to be onboarded by summer of 2022"
    • "Our company received ISO 20022 certification in early 2021"

TEAM: Present your core, management team and notable advisors (as applicable)

  • Example text:
    • "John Smith (Founder & CEO) – John held management roles at several tier 1 banks, including Bank of America and Wells Fargo"
    • "Jane Doe (Advisor) – Jane has 10+ years of experience in the FinTech industry and specialises in open banking platforms"

Other useful information to include:

  • Contact email (where can investors reach you?)
  • Links to your website and social media pages (LinkedIn, Facebook, Instagram, Twitter, YouTube and/or Vimeo)
  • Your company registration and/or tax ID number
  • Your company’s registered physical address