Pitch Deck Guidance
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      SaaS Business

      DESCRIPTION: Present a brief description of your company and the products/services you offer

      • What investors look for:
        • 2-3 lines on what your solution is and how your clients benefit from it
        • This may include your company’s purpose, mission & vision
      • Example text:
        • "We enable companies to engage with users in the most personally relevant way possible"
        • "[Company Name] develops and sells its proprietary SaaS platform to businesses and online creators. We enable our customers to build and operate proprietary social networks in order to build real value from their community"
        • "Making open-source technologies neural search-ready for the enterprise"

      PROBLEM: Present the problem/s you’re trying to solve and the impact on your target customer/s

      • What investors look for:
        • 2-3 lines outlining the exact customer problem/s or challenge/s that you are solving
        • More information on how costly the problem/s are to your clients (whether it’s time, capital, resources, etc...)
      • Example text:
        • "Creating the requisite infrastructure and framework to comply with all the regulations associated with handling users' data can be highly resource-intensive"
        • "Not all companies have the technical expertise to deal with data in a sensible manner; this leads to data breaches"
        • "There are substantial risks of reputational damage whenever a company is not entirely compliant with current regulations. On top of reputational damage, companies may incur substantial fines from governing bodies. Notable examples include:
            • Facebook was fined $5Bn for the Cambridge Analytica debacle
            • Equifax was fined $700m for their data breach in 2017
            • British Airways was fined £183m for their data breach in 2018"

      SOLUTION: Present how your product/service directly addresses the client's problem/s presented

      • What investors look for:
        • Screenshots demonstrating how your products/services address the problems presented
        • Clear explanation of features and how they benefit your clients (qualitative and/or quantitative)
        • Clear ROI (return on investment) for clients
      • Example text:
        • "For a typical Fortune 1000 company, just a 10% increase in data accessibility (we offer 18%!) will result in an additional $65m in net income"
        • "Natural language processing provides companies with new ways to search through unstructured data and lever this untapped potential"
        • "With our solution, companies can develop compliant infrastructure and frameworks within their current platforms in half the time, saving up to 35% in costs"

      HOW-IT-WORKS: Present your technology stack and/or operational process flow and how the solution will be used by your end-customers

      • What investors look for:
        • Diagram of how your product/service works
        • Tech stack used
        • Business model/s and revenue stream/s
      • Example text:
        • "We provide a semantic layer to enable neural search through simple deployment, integration and operation of state-of-the-art NLP models"
        • "By offering the semantic layer as-a-service, enterprises can easily adopt neural search and make it the standard tool for text data accessibility"
        • "[Company Name]'s platform uses patented Machine Learning algorithms and AI to automate processes. With a plug-and-play format, the API-first solution can be easily integrated into a company’s existing workflows"
        • "The solution is offered in 3 tiers through monthly subscriptions: $6 per person, $25 per team, and $300 per enterprise (up to 200 users). The company offers customised solutions for enterprise clients, with the price depending on their specific needs"

      MARKET: Present your company’s target sector/s, market potential, customer/s or use cases, and competitive landscape

      • What investors look for:
        • The total addressable market, serviceable addressable market, and serviceable obtainable market for your specific solution/service. Serviceable obtainable market is the most relevant, as it addresses the percentage of the target population which can be reached
        • An alternative would be to show how costly the problem is that you are trying to solve within the market and/or how many of your target customers are affected annually/within a specific year
        • Specific target customer segments (individuals, SMEs, large corporates, etc...), sectors, and/or geographies
        • Analysis of direct or indirect competitors and how their product offering / positioning compares
      • Example Text:
        • "[Company Name] is targeting medium to large enterprises within the EU and plans to expand into the US market by Year 3"
        • "Our company’s solution is designed for the financial services, insurance, healthcare, and social media sectors. Its technology also has the potential to be applied in a variety of other sectors, including logistics, mobility, and gaming"

      TRACTION: Present your company’s milestones to date

      • What investors look for:
        • ARR/MRR
        • Annual Contract Value
        • Revenue coming from the top 3-5 clients
        • Revenue growth
        • Customer pipeline, including potential contract values (specify enterprise clients)
        • Partners and Investors
        • Patents, licenses, certifications, awards, and media coverage
        • Any specific milestones or strategic performance objectives the company has achieved or is trying to achieve in the near future
      • Example text:
        • "[Company Name]’s solution is now being used by 500+ global users across 25 countries, including Company X, Company Y, and Company Z"
        • "The company’s technology is protected by patents in the US and 10 European countries."
        • "[Company Name] was named winner of Rising Stars’ UK pitch competition in 2021"

      TEAM: Present your core, management team and notable advisors (as applicable)

      • Example text:
        • "John Smith (Founder & CEO) – John has over 15 years of management experience, holding several leadership roles at Microsoft, Google, and HP"
        • "Jane Doe (Technical Advisor) – Jane is a DeepMind Professor of Machine Learning at Cambridge. She has also advised several SaaS companies in the UK and the US"

      Other useful information to include:

      • Contact email (where scan investors reach you?)
      • Links to your website and social media pages (LinkedIn, Facebook, Instagram, Twitter, YouTube and/or Vimeo).
      • Your company registration number and/or tax ID number
      • Your company’s registered physical address