B2B Business

DESCRIPTION: Present a brief description of your company and the products/services you offer

• What investors look for:
  • 2-3 lines on what your solution is and how your clients benefit from it
  • This may include your company's purpose, mission & vision
    
    
• Example text:
  • "[Company Name] provides a solution X to the Big Data industry through our cloud-based analytics service"
  • "[Company Name] is a spin-off from the University of Cambridge and is comprised of specialists in Artificial Intelligence (AI) and Natural Language Processing (NLP)"

PROBLEM: Present the problem/s you’re trying to solve and the impact on your target customer/s

• What investors look for:
  • 2-3 lines outlining the exact customer problem/s and/or challenge/s that you are solving
  • More information on how costly the problem/s are to your clients (whether it’s time, capital, resources, etc...)
    
    
• Example text:
  • "Companies who currently house their data analytics engines via 'on-premise' servers often find it exceedingly difficult to scale their collection and processing operations"

SOLUTION: Present how your product/service directly addresses the client's problem/s presented

• What investors look for:
  • Screenshots demonstrating how your products/services address the problems presented
  • Clear explanation of features and how they benefit your clients (qualitative and/or quantitative)
  • Clear ROI (return on investment) for clients
    
    
• Example text:
  • "[Company Name] enables more efficient data management and much shorter delivery time to help companies grow smarter organically"
  • "Our solution can process data 10x faster, saving clients up to 25% on costs and eliminating all paperwork"

HOW-IT-WORKS: Present your technology stack and/or operational process flow and how the solution will be used by your end-customers

• What investors look for:
  • Diagram of how your product/service works
  • Tech stack used
  • Business model/s and revenue stream/s
    
    
• Example text:
  • "The solution is available through a combination of hardware and software. The software utilizes AI, NLP, and Machine Learning. The hardware can be connected to a client’s existing infrastructure"
  • "The solution is available for SMEs ($/month or $/year) and large enterprises ($/month or $/year)"

MARKET: Present your company’s target sector/s, market potential, customer/s or use cases, and competitive landscape

• What investors look for:
  • The total addressable market, serviceable addressable market, and serviceable obtainable market for your specific solution/service
  • An alternative would be to show how costly the problem is that you are trying to solve within the market and/or how many of your target customers are affected annually/within a specific year
  • Specific target customer segments (individuals, SMEs, large corporates, etc...), sectors, and/or geographies
  • Analysis of direct or indirect competitors and how their product offering / positioning compares

• Example text:
  • "Within the Big Data industry, our solution is able to address the $20bn database analytics segment contributed to by problem X"
  • "[Company Name] pursues opportunities in the global AI in the healthcare market, which is expected to reach $45.2Bn by 2026"
  • "[Company Name] caters to financial services and transactional services companies that use chatbots to engage, converse and transact with their customers."

TRACTION: Present your company’s milestones to date

• What investors look for:
  • Average revenue per client
  • Revenue from top 3-5 clients
  • Total ARR and/or MRR (and/or per client)
  • Customer pipeline, including potential contract values
  • Partners and investors
  • Patents, licenses, certifications, awards, and media coverage
  • Any specific milestones or strategic performance objectives the company has achieved or is trying to achieve in the near future

• Example text:
  • "Our contract with Oracle contributes £100 of MRR"
  • "Currently, we have Microsoft and Amazon who are looking to be onboarded as clients in Q4 2020"
  • "[Company]'s ECG Analysis Solution is supported by a number of clinical publications and was the world’s first medical device powered by deep learning technology to receive regulatory clearance"
  • "[Company] has secured paid contracts and partnerships with X and Y"
  • "[Company Name] was recently featured in the Financial Times and was listed as one of the 'Top 100 Hottest Startups in the UK' by TechCrunch"

TEAM: Present your core, management team and notable advisors (as applicable)

• Example text:
  • "John Smith (Founder & CEO) – Prior to [Company Name], John held various leadership roles at Microsoft. Prior to that he worked at IBM, where he was a key figure in the company’s expansion into 3 US states"
  • "Jane Doe (Advisor) – Jane is the current CTO of NVIDIA and holds an MBA from Harvard Business School"

Other useful information to include:

• Contact email (where can investors reach you?)
• Links to your website and social media pages (LinkedIn, Facebook, Instagram, Twitter, YouTube and/or Vimeo).
• Your company's registration and/or tax ID number
• Your company’s registered physical address