Advisory / Consulting Business

DESCRIPTION: Present a brief description of your company and the products/services you offer

• What investors look for:
  • 2-3 lines on what your solution is and how your clients benefit from it
  • This may include your company’s purpose, mission & vision
    
    
• Example text:
  • "[Company Name] provides tech consultancy services to the IoT industry through our data aggregation and insights platform so that our clients don’t have to spend hundreds of hours scraping data and analysing it"
  • "[Company Name] is on a mission to accelerate the adoption of IoT technology for data processing"

PROBLEM: Present the problem/s you’re trying to solve and the impact on your target customer/s

• What investors look for:
  • 2-3 lines outlining the exact customer problem/s and/or challenge/s that you are solving
  • More information on how costly the problem/s are to your clients (whether it’s time, capital, resources, etc...)
    
    
• Example text:
  • "On average, enterprises spend £1m per year trying to solve data aggregation through manual labour and hiring expensive consultancies who usually take between 3-6 months to analyse the data"

SOLUTION: Present how your product/service directly addresses the client's problem/s presented

• What investors look for:
  • Screenshots demonstrating how your products/services address the problems presented
  • Clear explanation of features and how they benefit your clients (qualitative and/or quantitative)
  • Clear ROI (return on investment) for clients
    
    
• Example text:
  • "Our data aggregation platform allows our clients to scrape data from any website or URL within a few minutes without the user having to look at multiple sites. This saves companies up to 40% on data processing time"
  • "Insights are immediately provided based upon this aggregated data, which allows users to spend more time on decision-making rather than data analysis" 
  • "Our intuitive platform has managed to cut £1m in cost - on average - for our clients within 12 months"

HOW-IT-WORKS: Present your technology stack and/or operational process flow and how the solution will be used by your end-customers

• What investors look for:
  • Diagram of how your product/service works
  • Tech stack used
  • Business model/s and revenue stream/s
    
    
• Example text:
  • "[Solution/Product Name] is a unified data platform that provides a scalable solution to managing a company's client data collection, enrichment, and verification. It helps companies make substantiated decisions and reduces processing time by automating data scraping from multiple online sources using APIs and patented algorithms"
  • "[Company Name]'s revenue streams include monthly subscriptions to the platform, licensing its APIs to data aggregation websites, and tech consultancy services"

MARKET: Present your company’s target sector/s, market potential, customer/s or use cases, and competitive landscape

• What investors look for:
  • The total addressable market, serviceable addressable market, and serviceable obtainable market for your specific solution/service
  • An alternative would be to show how costly the problem is that you are trying to solve within the market and/or how many of your target customers are affected annually/within a specific year
  • Specific target customer segments (individuals, SMEs, large corporates, etc...), sectors, and/or geographies
  • Analysis of direct or indirect competitors and how their product offering / positioning compares

• Example text:
  • "Within the IoT industry, our solution is able to address the $20bn data analysis and insight segment contributed to by problem X"
  • "Currently, the IoT industry spends $30bn a year to solve data aggregation and insights through manual, human labour to solve problem X"
  • "Our company is targeting medium to large enterprises that have 50+ employees and operate within the IoT space. Statista reported that there were 6,000 medium-sized companies and 2,800 large enterprises within the UK IoT sector in 2021"

TRACTION: Present your company’s milestones to date

• What investors look for:
  • Average revenue per client
  • Revenue from top 3-5 clients
  • ARR/MRR or revenue growth
  • Number of clients you are working with (differentiate based upon recurring vs one-off clients)
  • Customer pipeline, including potential contract values (specify enterprise clients)
  • Partners and investors
  • Patents, licenses, certifications, awards, and media coverage
  • Any specific milestones or strategic performance objectives the company has achieved or is trying to achieve in the near future

• Example text:
  • "Our average revenue per client is currently £49k, but this may soon increase to £70k since we have seen an increased number of recurring clients"
  • "Daimler pays £70k per project, BMW pays £80k per project and Toyota pays £50k per project"
  • "We currently have 20 recurring clients who carry out more than 3 projects with us per year, and 30 more who are on-off clients"
  • "We have established tech partnerships with UBIO, Gobbly, and AirPass"
  • "[Company Name] was recently featured in the Financial Times and was listed as one of the 'Top 100 Hottest Startups in the UK' by TechCrunch"

TEAM: Present your core, management team and notable advisors (as applicable)

• Example text:
  • "John Smith (Founder & CEO) – John has 20+ years of data consultancy experience. He has previously worked with Accenture, McKinsey & Company, and Deloitte Consulting"
  • "Jane Doe (Strategic Advisor) – Jane is a long-standing mentor at Founders Factory. She is on the advisory board of more than 10 start-ups, 2 of which have reached unicorn status"

Other useful information to include:

• Contact email (where can investors reach you?)
• Links to your website and social media pages (LinkedIn, Facebook, Instagram, Twitter, YouTube and/or Vimeo)
• Your company's registration and/or tax ID number
• Your company’s registered physical address