B2C Business

DESCRIPTION: Present a brief description of your company and the products/services you offer

• What investors look for:
  • 2-3 lines on what your solution is and how your clients benefit from it
  • This may include your company's purpose, mission & vision

• Example text:
  • "[Company Name] automatically gives you cash back when you shop at your favourite brands"
  • "[Company Name] is a social video platform for gamers where they can gather to broadcast, watch, and talk about their favourite video games"
  • "[Company Name] is a deal-of-the-day website that offers discounted gift certificates, usable at local or national chains"
  • "Through an easy-to-use mobile app, [Company Name] enables consumers to shop for groceries and have them delivered to their doorstep"

PROBLEM: Present the problem/s you’re trying to solve and the impact on your target customer/s

• What investors look for:
  
  • 2-3 lines outlining the exact customer problem/s or challenge/s that you are solving
  • What is the benefit the customer is missing out on by not using your product/service?
  • What would push the customer to use this product/service?
  • More information on how costly the problem/s are to your clients (whether it's time, capital, resources, etc...)

• Example text:
  • "Without our product, consumers have to manually search for available discount codes via search engines"
  • "Currently, gamers cannot compete against each other and win money unless they participate in competitive e-sports tournaments"

SOLUTION: Present how your product/service directly addresses the client's problem/s presented

• What investors look for:
  • Screenshots demonstrating how your products/services address the problems presented
  • Clear explanation of features and how they benefit your clients (qualitative and/or quantitative)
  • Clear ROI (return on investment) for clients

• Example Text:
  • "We enable customers to automatically find and apply discount codes when purchasing a product online. With our solution, customers can save up to 40% on costs whilst eliminating the need for paper discount coupons."
  • "We have created a platform where casual gamers can compete and win money by winning games. Players can enjoy competing one-on-one or create teams with other casual gamers."

HOW-IT-WORKS: Present your technology stack and/or operational process flow and how the solution will be used by your end-customers.

• What investors look for:
  • How easy is it for individuals to use your product/service?
  • Tech stack used
  • Business model/s and revenue stream/s
    
    
• Example text:
  • "After the user downloads our app, they then insert their gamer tag and decide in which games they would like to compete"
  • "Using AI, our platform verifies the gamer’s skill to ensure they only compete with other users that are on their same skill level. We apply our proprietary matchmaking algorithms to find a suitable opponent"
  • "When they want to start a match, we check if they have enough credits available in their account to begin. Once the match has ended, we check who won, and award the prize money accordingly"

MARKET: Present your company’s target sector/s, market potential, customer/s or use cases, and competitive landscape.

• What investors look for:
  • The total addressable market, serviceable addressable market, and serviceable obtainable market for your specific solution/service. Note that the most relevant information is the serviceable obtainable market, which is the percentage of the target population that can be realistically reached
  • How fast is the target market growing?
  • An alternative would be to show how costly the problem is that you are trying to solve within the market and/or how many of your target customers are affected annually/within a specific year
  • Specific target customer demographics and/or geographies
  • Analysis of direct or indirect competitors and how their product offering / positioning compares
    
    
• Example text:
  • "TAM: 27.7m open banking retailer customers expected in the UK by 2022"
  • "SAM: 15.4m sophisticated spenders"
  • "Targeted market share: 1.4m clients (9% market share by 2024)"
  • "Competitors in this space include Twitch and YouTube"

TRACTION: Present your company’s milestones to date

• What investors look for:
  • Daily or Monthly Active Users
  • CAC (Customer Acquisition Cost)
  • Customer LTV (Lifetime Value)
  • User Churn
  • Average revenue per user (ARPU)
  • Partners and investors
  • Patents, licenses, certifications, awards, and media coverage
  • Any specific milestones or strategic performance objectives the company has achieved or is trying to achieve in the near future

• Example text:
  • "We currently have 100k downloads and 50k monthly active users"
  • "Our customer acquisition cost is $10 and the customer lifetime value is $30"
  • "We have established an official partnership with Nintendo for the company’s Switch platform"

TEAM: Present your core, management team and notable advisors (as applicable)

• Example text:
  • "John Smith (Founder & CEO) – John was a founding member of Twitch. He also held a variety of technology management roles at Sony, Electronic Arts, and Big Fish Games"
  • "Jane Doe (Advisor) – Jane is Chairman of the Board at Tencent and has been active in the online gaming space for the past two decades"

Other useful information to include:

• Contact email (where can investors reach you?)
• Links to your website and social media pages (LinkedIn, Facebook, Instagram, Twitter, YouTube and/or Vimeo)
• Your company registration and/or tax ID number
• Your company’s registered physical address