Floww Sector Descriptions & Examples

AI, Big Data & Analytics:

Artificial Intelligence (AI) is the theory and development of computer systems which are able to perform tasks normally requiring human intelligence. Specific applications of AI include expert systems, natural language processing, speech recognition and machine vision.

Big Data refers to massively complex structured and unstructured data sets that are rapidly generated and transmitted from a wide variety of sources.

Analytics uses AI to analyse and systematically extract info from or deal with data sets that are too large for traditional data processing mechanisms. It is the process of examining raw data with the purpose of finding patterns and drawing conclusions about that information by applying an algorithmic or mechanical process to derive insights.

• Examples: Palantir; DeepMind; Teradata

BioTech:

Biotechnology (BioTech) is the area of biology that uses living processes, organisms, or systems to manufacture products or technology intended to improve the quality of human life. Using molecular biology techniques, biotech companies study the genetic, chemical, and physical properties of cells, tissues and organisms.

• Examples: Novo Nordisk; Roche; Gilead Sciences

Blockchain:

A Blockchain is a digital ledger of transactions which is duplicated and distributed across an entire network of computer systems. By design, a blockchain is inherently resistant to modification of the data. The most popular use case for blockchains are cryptocurrencies, with Bitcoin being the world's first permanent, decentralised, global, trustless ledger of records.

• Examples: Coinbase; R3; Ripple

CleanTech / GreenTech: 

CleanTech / GreenTech companies use science-based technology, ideas and methodologies to solve the world's greatest environmental challenges. Common industries where CleanTech / GreenTech are found include water, transportation, energy generation/storage, built environment and agriculture/food.

• Examples: Tesla; Aurora Solar; Volta

Cyber Security:

Cyber Security solutions protect users' networks, programs, devices, and data from digital attacks and unauthorised exploitation.

• Examples: McAfee; CrowdStrike; Symantex

EdTech:

EducationTech (EdTech) is the combination of IT tools and educational practices aimed at facilitating and enhancing learning. An EdTech solution is a product that utilises technology like software and other devices to help users learn, improve their performance, and take advantage of new facilities for learning.

• Examples: Coursera; Udemy; Schoology

FinTech:

FinancialTech (FinTech) allows users to perform financial transactions in a better, faster, and/or more convenient way by leveraging emerging, digital technologies.

• Examples: Floww; Revolut; Robinhood

FoodTech:

FoodTech is a branch of food science which deals with the production, preservation, quality control, research and development of consumable products. FoodTech companies leverage advanced technologies such as AI, IoT, and Big Data to transform and modernise agriculture and the wider food industry.

• Examples: HelloFresh; Beyond Meat; Deliveroo

Gaming:

Gaming involves the running of specialised applications on consoles like Xbox, Playstation, and/or PCs. Gaming is also a name for the industry in which people gamble by playing cards and other games in casinos.

• Examples: King; Epic Games; Electronic Arts

GovTech:

GovernmentTech (GovTech) involves applying emerging, digital technologies to improve the delivery and provision of public goods & services. GovTech solutions may also serve to digitize public administrations.

• Examples: Zencity; OpenGov; Accela

Hardware:

Hardware refers to physical goods / objects who have a direct end use by the consumer. The classic hardware category is computer hardware, which refers to the machines, wiring, and other physical components which exist within a computer or other electronic system.

• Examples: Dell; Hewlett-Packard; LG Electronics

HealthTech / MedTech:

HealthTech tends to centre around consumer-facing applications focused on improving personal and preventative care.

MedicalTech (MedTech), meanwhile, tends to centre around treating existing medical conditions and enhancing diagnostics within a more formal hospital setting.

• Examples: Ro; ZocDoc; Oscar

Industry 4.0:

Industry 4.0 is the new phase of the industrial revolution focusing on interconnectivity, automation, machine learning, and real-time data. It is mainly concerned with smart manufacturing or the combination of physical production and operations with smart digital technology.

• Examples: Siemens; Honeywell; Ericsson

InfraTech:

InfrastructureTech (InfraTech) covers components needed to operate and manage enterprise IT environments. InfraTech assets can take the form of software platforms, capital investments into technology assets (such as data centers, fiber, or systems of cameras and sensors), or entire integrated technical systems.

• Examples: AutoDesk; Trimble; Western Digital

Internet of Things:

Internet of Things (IoT) refers to physical objects (or groups of objects) which are embedded with sensors, processing ability, software, and other technologies. IoT connects these devices and adds sensors to them to make them digitally intelligent, allowing them to communicate real-time data. In the broadest sense, the term IoT encompasses everything connected to the internet, but it is increasingly being used to define objects that "talk" to each other. 

• Examples: FitBit; ARM; Peloton

Life Sciences:

Life Sciences comprises companies operating in the research, development and manufacturing of pharmaceuticals, biotechnology-based food and medicines, supplements and other "wellness" products which improve the lives of living organisms.

• Examples: Pfizer; Novartis; Herbalife

MADTech:

MADTech is a mashup of MarketingTech and AdvertisingTech (AdTech). MADTech companies offer marketing and advertising solutions which leverage AI and Machine Learning technologies and algorithms to target audiences with far more precision than traditional means.

• Examples: HubSpot; ContentGrow; SendPulse

Marketplace:

Marketplace companies offer digital platforms for buying or selling goods, products or services - including jobs, rentals, etc... Traditional marketplaces include large e-commerce retailers. 

• Examples: Etsy; TaskRabbit; Mercado Libre

Robotics:

Robotics is an interdisciplinary sector of science and engineering dedicated to the design, construction and use of mechanical robots to perform tasks which are traditionally completed by human beings.

• Examples: iRobot; Boston Dynamics; Mitsubishi Robotics

SaaS:

Software-as-a-Service (SaaS) is a software distribution model in which a cloud provider hosts applications and makes them available to end users over the internet on a subscription basis. SaaS applications are sometimes called web-based software, on-demand software, or hosted software. Whatever the name, SaaS applications run on a SaaS provider’s servers and the provider manages access to the application, including security, availability, and performance.

• Examples: Adobe; Salesforce; Zendesk

Social Media:

Social Media is a collective term for websites and applications that focus on communication, community-based input, interaction, content-sharing and collaboration.

• Examples: Twitter; LinkedIn; Instagram

TravelTech:

TravelTech refers to the application of IT and e-commerce solutions in tourism, travel, and hospitality with the goal of automating travel, saving time, reducing costs, and creating a seamless travel experience for consumers. 

• Examples: Booking.com; ZipCar; Airbnb

Video, VR, AR:

Virtual Reality (VR) refers to the creation of a full, digitized world achieved through the use of digital visual elements, sound, or other sensory stimuli delivered via technology.

Augmented Reality (AR) refers to the ability to enhance parts of a users' actual, physical world with computer-generated input.

• Examples: Snap; Oculus; Zappar