Pitch Deck Guidance
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      B2B Business

      DESCRIPTION: Present a brief description of your company and the products/services you offer

      • What investors look for:
        • 2-3 lines on what your solution is and how your clients benefit from it
        • This may include your company's purpose, mission & vision

      • Example text:
        • "[Company Name] provides a solution X to the Big Data industry through our cloud-based analytics service"
        • "[Company Name] is a spin-off from the University of Cambridge and is comprised of specialists in Artificial Intelligence (AI) and Natural Language Processing (NLP)"

      PROBLEM: Present the problem/s you’re trying to solve and the impact on your target customer/s

      • What investors look for:
        • 2-3 lines outlining the exact customer problem/s and/or challenge/s that you are solving
        • More information on how costly the problem/s are to your clients (whether it’s time, capital, resources, etc...)

      • Example text:
        • "Companies who currently house their data analytics engines via 'on-premise' servers often find it exceedingly difficult to scale their collection and processing operations"

      SOLUTION: Present how your product/service directly addresses the client's problem/s presented

      • What investors look for:
        • Screenshots demonstrating how your products/services address the problems presented
        • Clear explanation of features and how they benefit your clients (qualitative and/or quantitative)
        • Clear ROI (return on investment) for clients

      • Example text:
        • "[Company Name] enables more efficient data management and much shorter delivery time to help companies grow smarter organically"
        • "Our solution can process data 10x faster, saving clients up to 25% on costs and eliminating all paperwork"

      HOW-IT-WORKS: Present your technology stack and/or operational process flow and how the solution will be used by your end-customers

      • What investors look for:
        • Diagram of how your product/service works
        • Tech stack used
        • Business model/s and revenue stream/s

      • Example text:
        • "The solution is available through a combination of hardware and software. The software utilizes AI, NLP, and Machine Learning. The hardware can be connected to a client’s existing infrastructure"
        • "The solution is available for SMEs ($/month or $/year) and large enterprises ($/month or $/year)"

      MARKET: Present your company’s target sector/s, market potential, customer/s or use cases, and competitive landscape

      • What investors look for:
        • The total addressable market, serviceable addressable market, and serviceable obtainable market for your specific solution/service
        • An alternative would be to show how costly the problem is that you are trying to solve within the market and/or how many of your target customers are affected annually/within a specific year
        • Specific target customer segments (individuals, SMEs, large corporates, etc...), sectors, and/or geographies
        • Analysis of direct or indirect competitors and how their product offering / positioning compares
      • Example text:
        • "Within the Big Data industry, our solution is able to address the $20bn database analytics segment contributed to by problem X"
        • "[Company Name] pursues opportunities in the global AI in the healthcare market, which is expected to reach $45.2Bn by 2026"
        • "[Company Name] caters to financial services and transactional services companies that use chatbots to engage, converse and transact with their customers."

      TRACTION: Present your company’s milestones to date

      • What investors look for:
        • Average revenue per client
        • Revenue from top 3-5 clients
        • Total ARR and/or MRR (and/or per client)
        • Customer pipeline, including potential contract values
        • Partners and investors
        • Patents, licenses, certifications, awards, and media coverage
        • Any specific milestones or strategic performance objectives the company has achieved or is trying to achieve in the near future
      • Example text:
        • "Our contract with Oracle contributes £100 of MRR"
        • "Currently, we have Microsoft and Amazon who are looking to be onboarded as clients in Q4 2020"
        • "[Company]'s ECG Analysis Solution is supported by a number of clinical publications and was the world’s first medical device powered by deep learning technology to receive regulatory clearance"
        • "[Company] has secured paid contracts and partnerships with X and Y"
        • "[Company Name] was recently featured in the Financial Times and was listed as one of the 'Top 100 Hottest Startups in the UK' by TechCrunch"

      TEAM: Present your core, management team and notable advisors (as applicable)

      • Example text:
        • "John Smith (Founder & CEO) – Prior to [Company Name], John held various leadership roles at Microsoft. Prior to that he worked at IBM, where he was a key figure in the company’s expansion into 3 US states"
        • "Jane Doe (Advisor) – Jane is the current CTO of NVIDIA and holds an MBA from Harvard Business School"

      Other useful information to include:

      • Contact email (where can investors reach you?)
      • Links to your website and social media pages (LinkedIn, Facebook, Instagram, Twitter, YouTube and/or Vimeo).
      • Your company's registration and/or tax ID number
      • Your company’s registered physical address